Painting walls by peeling it on.....????

I was watching a home makeover show and a guy was painting a wall. He started at the top by peeling paper off the wall and the wall was painted.





He gave a name to the type of painting but I forgot. I've been seaching online but can't find it.





If anyone knows of this type of painting, please let me know, ThanksPainting walls by peeling it on.....????
Explain this in more detail. I am good at faux techniques, but I'm not sure what you are trying to explain.

official myspace